MAC Technakohl Liner in Earthline

  Eyeliner is not my typical priority, makeup-wise. I always have a black and brown liner, liquid liner, MAC Teddy and Chanel Waterproof Long-Lasting Eyeliner in 100 Santal. Occasionally I'll switch it up and buy a blue or purple liner, but they really don't get much use. But about two weeks ago I bought MAC's Technakohl Liner in Earthline, because Linda Hallberg went through a period when she used in on her blog a bunch and holy shit she's everything. Clearly, there was no choice but for me to buy it.

   I love this eyeliner, I am well and truly obsessed. It is a gorgeous cool brown, with a touch of purple and a satin finish. It is very easily blended with fingers, brushes and sponges, and once it's set it will not budge. 

   It is a twist up pencil in the standard MAC black plastic packaging. The lid does require more force than you think to close, so make sure that you hear the 'click' because otherwise the eyeliner will dry out very quickly. Another downside to this packaging is that there is no sharpener. In other twist up liners, like the Chanel Waterproof Long-Lasting Liner, the bottom side of the pencil usually pulls out to be a sharpener. If I were to do a wing or sharp flick with this liner, it does provide enough time to move the product with a brush, but may people would prefer to just do that with the liner. 

  The product itself is gorgeous. It is creamy and blendable, it lasts all day and at $16.00USD it's not a bad price point. In everything other than color I would say that this is comparable to the Chanel Waterproof Long-Lasting Liner. The colors  and finishes are different, but the formulas are very similar. I would say the Chanel liner is a touch creamier and you have bit more blending time, but over all they are very similar. 

Overall, this is a great product, and I'd really like to try some more of the Technakohl Liners. This is quickly becoming my favorite day-to-day liner, and I'd love to see how the others compare!

Rating: 8/10